Competitive Advantages


Helbor has a highly efficient structure with 276 employees among 2 units. This gives them the ability to simultaneously develop multiple projects in different locations. Moreover, its executives have a great deal of experience, including in the financial and credit markets, and its team also has expertise in the development market.


The Company has an excellent landbank focused on the Greater São Paulo region in cities where the Company has partners with a proven track record. These regions have higher demand, attractive prices and strong partners to build its projects. In the image below, it is possible to identify the Company’s main focus in the city of São Paulo, through our landbank, where 92% corresponds to the city of São Paulo and the Metropolitan Region of SP.
The images below detail the landbank (Total and Helbor Share) by segment and region:


Landbank in São Paulo City

Total landbank of 7.7 billion, Helbor Share 4.4 billion.

Focus (Pure Development)

Helbor, since its foundation, has adopted a model of performance unique in the industry, ie, the pure development. This means that the construction activities of the enterprises and the sale of units are charged by local partners, especially selected for their great experience. By focusing exclusively on real estate development, Helbor can take advantage of opportunities in several regions and operate in all income segments, maximizing the company’s value generation and optimizing cash management.


Helbor’s partnerships with the primary domestic players in the sector, like constructors and brokers, are essential to its success since they allow them to implement Helbor’s successful techniques.

Brand Strength and Awards

Founded 45 years ago, Helbor is a traditional and stable company. They have a reputation for quality and on-time delivery, and are considered innovators in product conception and trend identification. These values have been recognized by the awards the company has won over the past 10 years.

History of Awards and Recognition

Besides having a wide portfolio of properties, we are also recognized for the quality and punctuality of the delivery of our developments, and for the care and attention to detail in the elaboration and execution of our projects. In all, we have already received 35 awards and recognitions from the market, which prove our ability to innovate in the conception of products and identify trends for the development of successful real estate projects.

In 2022, we will receive the International Property Awards, one of the most renowned Architecture and Design awards, which evaluates projects from all over the world. To do so, it has a panel of more than 80 renowned specialists in the sector, who seek to recognize outstanding real estate projects by promoting an international standard of construction quality. We were recognized for the Helbor Window Moema project, which was awarded as one of the best mixed-use projects in the Americas.

We have also won the “Top Imobiliário” Award, promoted by the newspaper O Estado de S. Paulo, in nine editions, and the Master Imobiliário Award, organized by the Housing Union (Secovi-SP) and by the Brazilian Chapter of the International Federation of Real Estate Professionals (Fiabci-Brazil), eight times. Besides these, we received 19 other awards that crown our performance throughout the years.

35 Awards Wins

▪ “Top Imobiliário” Awards
O Estado de S. Paulo Newspaper / Embraesp 2002,2004, 2005, 2009, 2010, 2011, 2013, 2014, 2015 and 2017.

▪ “Master Imobiliário” Awards
Secovi-SP and Fiabci/Brasil 2005, 2006, 2009, 2011, 2012, 2017, 2019 (2 trophies), 2020 (2 trophies), 2021.

▪ International
Property Awards Helbor Window Moema 2022.

Experience and Track Record

The experience and knowledge we have gained over our long history has allowed us to develop our current operating strategy of concentrating on the most profitable areas and sectors.
Previously, we had adopted a strategy of diversifying geographically to various Brazilian cities and developing projects with higher GDV and a larger numbers of units, in the residential, commercial and hotel sectors. Our sales process was carried out using third party brokers, who generally focus more on selling newly launched developments, which is less efficient for selling completed developments. In addition, we had an indebtedness profile focused on housing finance connected to the SFH, with higher costs and shorter average tenors compared to our current indebtedness profile.
However, in response to the recent Brazilian macroeconomic and economic environment, we have begun to focus on residential projects with lower GDV, were our stake is between R$90 million and R$120 million.  We continue to maintain our flexibility for customized launches, both in and outside the state of São Paulo, and to identify opportunities to generate high value and returns for our shareholders, such as our Wide and W Hotel projects. The municipality of São Paulo has become our main geographic focus, along with the Greater São Paulo metropolitan region, where we consider development opportunities as they arise and where we have a good track record of sales and partners with proven operational capabilities.
On the sales front, we created HB Brokers, our own brokerage company, which gives us the flexibility to sell completed developments and launch developments consistently with our strategic positioning.
The efficient management of our liabilities is demonstrated by our successful issuance of Certified Real Estate Receivables – CRIs, which has helped extend the average maturity, and reduced the average cost, of our debt.